Samsung Westfield

Samsung Westfield experiential launch

Create buzz, excitement and engagement with consumers for the falgship opening  of Samsung's Westfield store.

I was lead creative in developing and executing initiatives to run on location before its official opening.

To entice shoppers on the location, I helped to conceptulise and developer a AR gamified challenged that offered consumers a chance to win daily prizes.

Samsung's Westfields front of store featured a large OLED screen. I help create a giant brick breaker game, which Samsung devices users could connect with and play live front of store. Tghe highest score of the day won prizes.