AbbVie Segmentation

Illustration of doctor at a desk
AbbVie HCP segmentation
- explainer animation

Taking inspiration from Harry Potter films, I concept developed and ideated this animation highlighting the volume of complex information and data that healthcare professionals face daily.

The goal was to insure that AbbVie would provide support through a modular approach called Motivational Segmentation which is aimed to provide brand stories to resonate with healthcare professionals beliefs.