Adidas Tubular

Young man levitating horizontally outside a brutalist building
Adidas Tubular
- launch campaign

I was approached by Adidas to ideate a series of impactful images for the launch of their new trainer Tubular. The brief was revolved around the trainers lightwear and space like influence.

I art directed and created a series of images to bring to life the feeling evoked from wearing the trainers. The images were used in marketing in store and on digital channels.

Young man floating in the air in the middle of a brutalist gangway.
Man floating in mid air in and industrial setting
Young man floating in air in an industrial setting
A man posing showing footwear
Young man seated on stairs posing