AbbVie Immunology

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Abbive 360° Huddle campaign

To help cement AbbVie as a worldwide leader in the areas of Rheumatology, Dermatology, and Gastroenterology treatment. I created a brand identity that was widely accepted and globally adopted.  The logo name "Huddle", a form of coming together, initiated the launch of a global campaign.

Objective: Enabling AbbVie to continue to strengthen and reinvigorate the partnerships and relationships with HCPs built. And to enhance scientific understanding and clinical care across their three therapeutic areas.

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Book design
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Aerial view of peoples feet in the sand
open book